As you're pulling together new music roundups for the spring, put British pop artist Erin LeCount on your radar. Just named SoundCloud's latest Ascending artist, Erin is a true talent - writing, producing, and releasing all her music from her home studio, and building a following on SoundCloud by dropping exclusive songs and enlisting her fan community to share feedback on unfinished demos.

She’s also making history as the first-ever Pop artist selected for SoundCloud’s Ascending program, which has previously spotlighted names like Shaboozey and Laila! With Pop currently the top-searched genre on SoundCloud in both the US and UK, Erin’s moment feels especially significant.

After going viral with her track “Silver Spoon,” late last year—racking up over 11M views and 2.2K fan creations— and dropping follow-up single "Marble Arch" in late March, Erin is now ready to drop her new EP, ‘I Am Digital, I Am Divine,’ on April 23. If interested, we are happy to check on her interview availability, and if you’re not already set up, we’d love to offer you a complimentary SoundCloud Go subscription to explore her full catalog.