FC Barcelona and The Rolling Stones collaborate to feature the band's iconic Tongue and Lips logo on Barça jerseys for the El Clásico match on October 28. The partnership also includes a special edition of the Stones' new album 'Hackney Diamonds' and a curated Spotify playlist for matchday.
Potremmo ricevere una parte delle vendite se acquisti un prodotto tramite un link in questo articolo.
FC Barcelona and The Rolling Stones collaborate to feature the band's iconic Tongue and Lips logo on Barça jerseys for the El Clásico match on October 28. The partnership also includes a special edition of the Stones' new album 'Hackney Diamonds' and a curated Spotify playlist for matchday.
Rolling Stones' Logo Makes Its Way to FC Barcelona's Iconic Jersey.
FC Barcelona and The Rolling Stones collaborate to feature the band's iconic Tongue and Lips logo on Barça jerseys for the El Clásico match on October 28. The partnership also includes a special edition of the Stones' new album 'Hackney Diamonds' and a curated Spotify playlist for matchday.
In a move that's as audacious as a Keith Richards guitar riff, FC Barcelona and The Rolling Stones Il logo iconico Tongue and Lips dei Rolling Stones sostituirà il logo Spotify sul leggendario kit FC Barcelona, un abito che è tanto un artefatto culturale quanto un pezzo di attrezzature sportive. Questo cambiamento sismico nel branding debutterà nella partita di El Clásico contro il Real Madrid il 28 ottobre e non è solo una volta.
The timing was no accident. The Rolling Stones released their first album of original material in 18 years, "Hackney Diamonds," on October 20. The album served as the linchpin for this collaboration, a long-awaited return for the band that's being celebrated in a truly global fashion. FC Barcelona, a club that has its own storied history and global following, became a stage for the Stones, a band that has played every iconic venue you can think of but never a soccer field—until now.
Spotify, the music streaming giant, served as the intermediary in this groundbreaking partnership. The company curated a "Matchday Playlist" featuring rock music tracks, including, of course, some of the Stones' signature tunes. It's a playlist designed to get fans pumped, whether they're in the stadium or streaming the game from thousands of miles away.
Ma la collaborazione non si è fermata alle magliette e alle playlist. Il 23 ottobre sono state messe in vendita edizioni esclusive di magliette matchday, offrendo ai fan un pezzo tangibile di questa partnership storica. La collezione di stile di vita si è estesa al di là del campo, con oggetti di abbigliamento come magliette, cappelli da bucket e cappelli adornati con i loghi dei Rolling Stones, Spotify e Barça. Era una edizione limitata, rendendo ogni pezzo un oggetto di collezione.
In a nod to the club's colors, a special blaugrana edition of "Hackney Diamonds" was also released. This package included the album in vinyl, printed with the Barça crest and the Stones' Tongue and Lips logo, plus a Barça retro jersey inspired by the fashion of the early 1960s when the band formed.
The Rolling Stones expressed their excitement, stating, "We're huge football fans and honored that Spotify brought our Tongue & Lips logo to grace the FC Barcelona shirt to celebrate the release of the Stones' new 'Hackney Diamonds' album. We're cheering on the players on the pitch as well as fans around the world."
Juli Guiu, FC Barcelona Marketing Area Vice-president, echoed the sentiment, "Bringing together two icons - The Rolling Stones logo and the Barça jersey - is a special moment for our fans around the world. Music and football form a special partnership with a long future ahead of them."
This collaboration is more than just a marketing stunt; it's a cultural moment, a snapshot of how music and sports can come together to create something greater than the sum of their parts. Whether you're a fan of the Stones, Barça, or both, this is a moment to savor.
