Myke Towers Earns RIAA 31x Latin Platinum for "Lala"

Michael Anthony Torres Monge, known professionally as Myke Towers, is a Puerto Rican rapper, singer, and songwriter who has become a prominent figure in the Latin trap and reggaeton scenes. Since emerging from Puerto Rico's underground freestyle circuit, he has gained international acclaim for his versatile vocal delivery and songwriting, collaborating with numerous high-profile artists and establishing himself as a leading voice in contemporary Latin urban music.

Released on March 23, 2023, "Lala" is a standout track from Towers' studio album, La Vida Es Una. The song quickly gained global traction, becoming a viral sensation on social media platforms, which propelled it to the top of international music charts. Its widespread popularity, including reaching No. 1 on the Billboard Global 200 chart, cemented its status as one of the biggest commercial hits of the year and a signature song in Towers' discography.

In recognition of its sustained commercial success in the United States, the Recording Industry Association of America (RIAA) certified "Lala" on November 12, 2025. The track, released via Warner Music Latina, achieved 31x Latin Platinum status, signifying 1,860,000 certified units. This milestone highlights the song's significant impact and enduring appeal within the Latin music market.

Previously certified: 31x Platino (November 12, 2025).