Ava Max Unleashes Self-Love Anthem “Lovin Myself” with Empowering New Video

Popová dynamo Ava Max dropped “Lovin Myself,” her most candid single in years, accompanied by a vibrant music video that celebrates self-empowerment in full technicolor. Written by Max alongside hitmaker Pink Slip (Kyle Buckley), Lilian Caputo and Scott Harris Friedman, and produced by Pink Slip, the track is a breezy electropop declaration of independence.

"This song came from a moment when I finally realized I didn't need anyone else's validation to feel whole,” Ava told PopFiltr. “ I've been through a lof of phases in my career, highs, lows, public scrutiny, private growth, and through all of that, I started to understand that the most important releationship I'll ever have is the one I have with myself. The lyrics really sum up where I'm at emotionally and creatively right now."

Od úvodných sekúnd, ktoré spájajú anjelské harpové motívy s pastelovo-bielym schodiskom, Ava stanovuje ústrednú tému videa: milovať sa nadovšetko. Sedí v jemných nahých farebných šortkách a lenivej očnej maske, sije vlastný "Maxxx Energy" (Electric Cherry) mocktail, jeho slogan na tvári naliehavo vyzýva fanúšikov, aby "Unleash Your Max in You."

As the chorus kicks in, “I don’t need nobody, I’m lovin’ myself”, the scene shifts. Viewers spot Ava emerging from bed on that same rooftop, discarding a sleeping mask embroidered with “Ava Max sucks.” Her red “Heartbreak Survivor” tee visually underscores her lyric, “Heartbreak survivor, feeling lighter,” signaling a rebirth from others’ judgments.

A fiery billboard blasting her upcoming album Don’t Click Play (z 22. augusta) doslova zapáli v pozadí, dramatizuje jej lyrický sľub, „Tento večer je to všetko o mne, áno, je to dobré pre moje zdravie“, s veľkolepými pyrotechnikami.

Keď klikne na tlačidlo prehrávania "Maxxx" na retro prehrávač, akcia sa rozprestiera po uliciach Los Angeles. Spolu s úzkymi posádkami prechádza cez križovatky a uličky, tancujúc s nákazlivou energiou. subtílne veľkonočné vajíčko: prechádzka, ktorá číta májové vydanie Maxxx News z roku 2025, sleduje titulnú morfu od "City Quietly Agrees: Everything Is Slightly Off" po "Wet, Hot American Dream" ako Ava preháňa - umelý pohľad na jej schopnosť prepisovať príbeh v reálnom čase.

Midway, the action cuts to an old-school neon sign shop. Bathed in neon glow, Ava and her dancers spell out “I give myself butterflies” against a backdrop of blinking letters—each sign a literal reflection of self-admiration lyrics like “Look in the mirror, can’t resist you / I wanna kiss myself on the lips.”

“I had this moment where I looked out over the city and thought, ‘This is it, this is what freedom feels like,’” Ava recalls of the shoot for RollingStone. “That energy is what I want people to feel when they hear this song.”

The video closes where it began: on that pristine rooftop, now awash in sunset hues as Ava and her crew throw a joyous, liberated dance party.

With “Miluj sám seba,” Ava Max has crafted a full-sensory manifesto: a song to boost your mood, a video packed with clever symbolism, and a rallying cry for anyone learning to put themselves first.