Ava Max yipada Self-Love Anthem “Lovin Myself” pẹlu Empowering New Video

Pop ojuami Ava Max tita “Lovin Myself,”, awọn oniwe-ọna singles ni awọn ọdun, pẹlu a gbajumo music video ti o gbọdọ awọn ara ẹlẹsẹ ni kikun technicolor. Max Tẹsiwaju pẹlu awọn aṣoju Pink Slip (Kyle Buckley), Lilian Caputo ati Scott Harris Friedman, ati awọn aṣoju nipasẹ Pink Slip, awọn aṣoju jẹ aṣoju electropop aṣoju ti aṣoju.

"Eyi song ti wa ni lati akoko ti mo ti o kẹhin mọ pe mo ti ko nilo ẹnikan miiran lati gbọdọ ọtun," Ava wi PopFiltr. "Mo ti wa ni nipasẹ ọpọlọpọ awọn igbesẹ ni akọkọ mi, awọn igbesẹ, awọn igbesẹ, awọn iṣakoso agbaye, iṣakoso ẹni, ati nipasẹ gbogbo eyi, Mo ti bẹrẹ lati mọ pe awọn julọ pataki releasehip Mo yoo ni o wa ni ọkan ti Mo ni pẹlu mi. Awọn awọn lyrics ti wa ni o ṣe akọkọ ni ibi ti Mo ti wa ni ninu iyanu ati ki o gbọdọ ni bayi."

Lati awọn akọkọ akọsilẹ, eyi ti o pọ si awọn arpa ara ẹrọ pẹlu a pastel-white itọju, Ava ṣeto awọn fọto ti awọn fidio: iyanu ara rẹ lori gbogbo miiran. O si wa ninu awọn iyanu iyanu-awọn-awọn-awọn akọsilẹ ati awọn awọ maski, o si fẹ aṣa “Maxxx Energy” (Electric Cherry) mocktail, awọn oniwe-awọn ti o fẹ lati “Unleash Your Max in You.” O ti wa ni a tongue-in-cheek kẹkẹkẹkẹkẹkẹkẹkẹkẹkẹkẹkẹkẹkẹkẹkẹkẹkẹkẹkẹkẹkẹkẹk

Ati ti o ba wa ni, "Mo ko nibẹ ko nibẹ, Mo ni iyanu' mi," awọn ipo ti wa ni iṣeto. Awọn olumulo fẹ Ava lati lọ si lati ibusun lori ọna kanna kanna, fi ailewu maski ti o wa pẹlu "Ava Max suggbe." Oju-iwe rẹ "Heartbreak Survivor" tee ti wa ni aṣeyọri nipa rẹ lyric, "Heartbreak survivor, feeling lẹwa," npe ni a rebirth lati awọn miiran awọn iroyin.

Aṣeduro ọrọìwòye ti o ba ti wa ni ifọwọsi ti o wa ni ifọwọsi. Don’t Click Play (pẹlu Oṣu Kẹsan 22) ti wa ni o wa ni igbẹkẹle ni ipari, ti o ṣe iṣeduro awọn iroyin rẹ, “Loni ni gbogbo nipa mi, yeah o jẹ o dara fun ilera mi”, pẹlu awọn pirotechnics ti o dara julọ. Awọn igbẹkẹle jẹ prophetic: Ava ti wa ni gidi lati gba awọn iroyin rẹ.

Kẹsẹ ti o ba tẹ awọn "Maxxx" play tẹ lori a retro iwe-aṣẹ, awọn ifiranṣẹ ṣọ si awọn ilu ti Los Angeles. Ti o ba tẹsiwaju nipasẹ a ẹgbẹ ti o ni iṣoro, o ti wa ni iṣiro nipasẹ awọn iṣiro ati awọn iṣiro, ati ki o ba ti wa ni ifọwọsi pẹlu agbara. A subtle Easter egg: a igbẹkẹle-iṣiro ti o ṣẹda awọn May 2025 issue ti "Maxxx News" tẹsiwaju awọn akọkọ morph lati "City Quietly Agrees: Everything Is Slightly Off" to "Wet, Hot American Dream" bi Ava sashays nipasẹ—a artful wipe o ni agbara rẹ lati rewrite awọn

Awọn akọsilẹ, awọn ipa ti wa ni a akọsilẹ neon iroyin shop. Bathed in neon glow, Ava ati awọn ọkunrin rẹ yipada “I give myself butterflies” ni ayika aṣiṣe ti awọn ti o pọju awọn iwe-aṣẹ – kọọkan ninu awọn iwe-aṣẹ aṣeyọri ti awọn iwe-aṣeyọri bi “Look in the mirror, cannot resist you / I wanna kiss myself on the lips.”

“I had this moment where I looked out over the city and thought, ‘This is it, this is what freedom feels like,’” Ava recalls of the shoot for RollingStone. “Ati awọn agbara ni eyi ti Mo fẹ awọn eniyan lati fẹ nigbati wọn fẹ yi ọrọ.”

The video closes where it began: on that pristine rooftop, now awash in sunset hues as Ava and her crew throw a joyous, liberated dance party.

Awọn “Lovin Myself,” Ava Max ti ṣe a kikọ-ọna manifesto: a ọrọ lati mu awọn ipo rẹ, a fidio ti o ni aṣa pẹlu ailewu ailewu, ati a rallying ọrọ fun eyikeyi eniyan ti o kọ lati fi ara rẹ akọkọ.