Japan’s Music Industry Organization CEIPA And The TOYOTA Group Are Back in L.A. This December 1 & 2

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About ennichi ’25 presented by CEIPA × TOYOTA GROUP – “MUSIC WAY PROJECT”
The event combined two key programs: ennichi ’25 Japanese Music Experience LA, wanda ya ba da abokan ciniki a cikin ƙarfi na Japan music, da kuma ennichi ’25 Japanese Music Industry Mixer, designed to showcase the potential of Japan’s music business to industry professionals in the United States. Through these two complementary approaches, the project aims to enhance the global recognition of Japanese music and promote its sustainable growth.

Event Overview
With the goal of fostering globally successful artists originating from Japan, this event marks the starting point of a broader initiative to elevate Japanese music into a new global standard. Additional live events are planned to be held in various regions around the world as the project continues to expand.

‍“ennichi ’25 Japanese Music Industry Mixer”
Date: Monday, December 1, 2025
Venue: JAPAN HOUSE Los Angeles
Tabbar: Bincike New Chapter of Japanese Music daga Japan-U.S. Creative Scene
Panelists: Kyary Pamyu Pamyu, ☆Taku Takahashi (m-flo), Peyote Beats (ever.y inc.), 
Moderator: Jeff Miyahara ‍Organizer: CEIPA × TOYOTA GROUP “MUSIC WAY PROJECT” / The Japan Foreign Trade Organization (JETRO) Los Angeles
Special Support by: Agency for Cultural Affairs, Government of Japan
Tuntuɓi tare da: Consulate General na Japan a Los Angeles / JAPAN HOUSE Los Angeles
Supported by: Ministry of Economy, Trade and Industry (METI) / The Japan Foundation, Los Angeles
Subsidized by JLOX+
Note: Invite-only; closed to the public

“ennichi ’25 Japanese Music Experience LA”
Performers: Awich, f5ve, JP THE WAVY, PSYCHIC FEVER from EXILE TRIBE *In alphabetical order
Date: Tuesday, December 2, 2025 
Venue: Aurora Warehouse (1770 Baker Street, Los Angeles, CA 90012)
Attendance: Approx. 2,500 people
Food Vendors: Honda-Ya, Soma Suisan, Tenkatori, Tsukiji Gindaco, UMACHA
Japanese Festival Games: Super Ball Scooping, Yo-yo Fishing, Rubber Gold Fish Scooping, Face Painting
Baya, za mu da wasu zane-zane inda za ka iya ji dadin jiki na Japanese ‘ennichi’ festival, kamar taiko drum performances da tuna-cutting show na Soma Suisan.
Website: https://www.ennichi.info/
Presented by: CEIPA × TOYOTA GROUP “MUSIC WAY PROJECT”
Special Support by: Agency for Cultural Affairs, Government of Japan
Supported by: Ministry of Economy, Trade and Industry (METI) / Consulate-General of Japan in Los Angeles / Japan External Trade Organization (JETRO) Los Angeles / The Japan Foundation, Los Angeles / JAPAN HOUSE Los Angeles
Subsidized by JLOX+

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ennichi ’25 Recap
A 1 Disamba, a rana kafin wasan kwaikwayo, CEIPA × TOYOTA GROUP “MUSIC WAY PROJECT,”, tare da JETRO Los Angeles, hosted the ennichi ’25 Japanese Music Industry Mixer, a conference designed to connect Japanese and U.S. music industry members. The event took place at JAPAN HOUSE Los Angeles with a major Hollywood film premiere happening next door, creating a quintessential Los Angeles backdrop. 

Welcome comments were delivered by President Yuko Kaifu of JAPAN HOUSE Los Angeles. Key speeches were then given by Commissioner Shunichi Tokura of the Agency for Cultural Affairs who is also a renowned composer and producer, Executive Vice President Akiko Okumura of JETRO, and Shunsuke Muramatsu, Representative Director and Group CEO of Sony Music Entertainment (Japan), who concurrently serves as Business CEO na Sony Group, Chairman na Japan Culture and Entertainment Industry Promotion Association (CEIPA), and President of the Recording Industry Association of Japan (RIAJ). Commissioner Tokura highlighted the importance of international coordination in bringing Japanese creative talent to global audiences. He also noted that the word “ennichi” carries the meaning of “destiny,” referring to encounters that are meant to happen, and expressed hope that the networking at the event would lead to meaningful future developments. 

JETRO Executive Vice President Akiko Okumura ya wuce, kuma ya ƙaddamar da babban fans base da Japanish music da anime ya dace a kasashen waje, musamman a Amurka. Ya fassara matsala cewa event zai ƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙir

The panel discussion that followed was moderated by Jeff Miyahara, wani music manufacturer da kyau kwarewa a Japan, Korean, da kuma Amurka music masana'antu. Panelists hada da Kyary Pamyu Pamyu, ⭐︎Taku Takahashi from m-flo, and Peyote Beats (ever.y inc.), each bringing their own perspective on building careers across boarders. Their conversation centered on finding opportunities in the American market, overcoming cultural and linguistic barriers, and developing sustainable international careers. 

⭐︎ Taku Takahashi ya ce game da kwarewa ta DJing a Anime Expo, mafi girma Japan ta pop al'umma a Amurka, kuma ya gabatar da yadda damar da ya gaban mata ga ƙarfi na Japan music a cikin kasuwar Amurka. Ya ce cewa mutane da yawa a Amurka samu Japan music ta hanyar anime, drama, ko wasanni, kuma ya ce da cewa yi a cikin wadannan al'umma ya nuna shi kawai abin da cikakken sha'awar da mahimmanci na yanar gizo. Ya karanta cewa akwai da yawa fiye da damar da yawa a Japan sani, da kuma cewa kwarewa ya sa shi a cikin damar da Japan music a kasashen waje.

Kyary Pamyu Pamyu reflected on her 2012 debut music video, which was released in full on YouTube despite the fact that Japanese labels rarely posted complete videos at the time. She recalled worrying that fans might stop buying CDs, but the global response became the catalyst for her world tour.

Peyote Beats, wanda a karshe ya zama mafi girma a cikin music na Japan da ya jima'i cewa shi ne ko "tallace da enka", ya ce game da tsari na halitta da ke aiki tare da J-Pop artists. Ya ce cewa Japan da kuma Amurka music albarkatun da aka jima'i a lokacin samar da kuma da biyu ƙasƙanci da ke sha'awar. Duk da haka, ya kuma ya ce cewa lissafin albarkatun da aka zama wani muhimmanci matsaloli ga duniya ci gaban.

The December 2 live event, ennichi ’25 Japanese Music Experience LA, da aka yi a cikin wani masana'antun kayayyakin style yanayin da yaushe cibiyar Los Angeles. A yanki da aka ƙirƙirƙirar a cikin wani festival-inspired yanki, cikakken da yo-yo fitarwa, yakitori, da takoyaki stalls, da sauran halitta ennichi abubuwa da aka samar da wani m yanki. Kafa da al'amuran, taiko yi da tuna-cutting show ya ƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙir Awich, f5ve, JP THE WAVY, and PSYCHIC FEVER from EXILE TRIBE, reflecting the heightened visibility of Japanese music among U.S. audiences.

Kumawa a cikin rana shi ne girl group f5ve, wanda ya sa'an nan zauna fiye da masu zaman kansu tare da upbeat lyrics da catchy pop melousies. Yawancin su tare da fasaha da fasaha a cikin MC segments ya sa jiki jiki, musamman tsakanin mata fans. A midway ta hanyar set, ajiya ya gabatar da a lokacin da su viral track “Firetruck,”, wanda ya zama fiye da 6.6 miliyan views a kan YouTube. A karkashin ayyukansa, PSYCHIC FEVER daga EXILE TRIBE manyan TSURUGI ya yi wani matsala a lokacin da "Underground", ya gabatar da f5ve don mai kyau synchronized dancing wanda ya ƙirƙirƙirar jiki a yanar gizo. A

J.P. THE WAVY ya wuce tare da shirye-shirye wanda ya ƙirƙirar tallace-tallace a matsayin rapper da kuma music producer. Ya ƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙir

Awich ya tafi al'amari, sa'an nan ya ba da al'amari tare da ƙarfi da ƙarfin jima'i wanda ya zama daya daga cikin mafi muhimmanci al'amari a Japan na hip hop. Bayan samun al'amari na kasa da kasa ta hanyar al'amari ta 2023 a cikin Coachella Festival, ya ba da wani al'amari mai girma da kuma mai girma. A cikin MC ta, ya ce al'amari game da al'amari na Okinawa, da 'ya'yan 'ya'ya'ya'ya da 'ya'ya'ya'ya ga Amurka, da kuma jima'i na ci gaba da rabuwa da mazawansa. "Babu da shekaru biyu bayan ya yi, ya ce," ya ce. "Baya ina za a zabi don ƙara

Kumawa a cikin rana ya zama PSYCHIC FEVER daga EXILE TRIBE, matsaloli na kwanan wata. Binciken da ya fi kyau na farko na U.S. tour a kan gundumar gundumar wannan watan Fabrairu, jikin da aka sani ga music videos da aka karkashin miliyan views a YouTube - amma matsa lissafi na live da yawa fiye da abin da aka sani a kan lissafi. Yawan da aka ƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙir

This year’s ennichi ’25 Japanese Music Experience LA followed the success of matsuri ’25 Mai a watan Maris, wanda ya hada da artists ciki har da Ado da YOASOBI. A lokacin da matsuri ’25 showcased a wide range of styles, ennichi ’25 saka matsala a kan hiphop da dance pop da kuma ya nuna lineup tare da yawa ma'aikata, tare da ci gaba da inganta da daban-daban a cikin halitta Japanese music. A mutanen da suka gabatar da shekaru 20 ya ce cewa ya zo zuwa ganin wani artist amma ya zo tare da sabon sha'awar a cikin sauran da ya shirya su da su duba su a lõkacin da ya zo a gida. Tare da ci gaba da al'umma na anime-tallace-tallace music, da ci gaba da al'umma na City Pop, da kuma ci gaba na Japanese artists a duniya, mataimakin a Amurka suna ci gaba da ci gaba da sha'awa Japanese music. Events kamar ennichi ’25 demonstrate that momentum is accelerating and that the path for Japanese artists abroad continues to expand.

[ennichi ’25 Japanese Music Industry Mixer Photo Credits] 
Photo by YURI HASEGAWA

[ennichi ’25 Japanese Music Experience LA]
Awich, f5ve, JP THE WAVY, PSYCHIC FEVER from EXILE TRIBE
Photo by YURI HASEGAWA

CEIPA, Kuma daga cikin manyan Japan Music Industry Organizations - Japan Recording Industry Association, Japan Association of Music Enterprises, Japan Federation of Music Producers, Japan Music Publishers Association, da All Japan Concert and Live Entertainment Promoters - CEIPA yana shirya da MUSIC AWARDS JAPAN, wanda ya zama a Kyoto, Japan, a watan May 2025. The 2nd MUSIC AWARDS JAPAN za a yi a ranar Sabado, 13 Yuni, 2026, a TOYOTA ARENA TOKYO. Don ƙarin bayani game da MUSIC AWARDS JAPAN, danna ga www.musicawardsjapan.com.

CEIPA × TOYOTA GROUP “MUSIC WAY PROJECT”
The market for entertainment content is expanding with lifestyle changes brought on by the COVID-19 pandemic and the rise of the streaming business, and Japanese culture is capturing international attention. As Japanese content continues to excite people around the world, CEIPA and the TOYOTA GROUP will co-create a pathway for young people who are pioneering the future of Japanese music to drive the fundamental globalization and sustainable growth of Japanese music: the MUSIC WAY PROJECT. The MUSIC WAY PROJECT will provide opportunities for young talent to thrive and make a greater impact under the slogan “Japanese music drives the world.”

​JETRO is organized and managed by the Ministry of Economy, Trade and Industry (METI), a ministry of the Japanese government that focuses on economic and industrial development through entertainment, innovation, technology, and foreign investment. JETRO currently maintains 76 offices overseas in 50 countries and 48 offices in Japan, including the Tokyo and Osaka headquarters. For additional info, please visit www.jetro.go.jp/usa/about.html.