Ava Max Announces 'Don't Click Play' Album & Teases 'Lovin Myself' Single

Pop powerhouse Ava Max yi ya fara gaba na farko na music chapter tare da wani wasan kwaikwayon tsanani. The multi-platinum singer da aka fara aikace-aikace don ta gaba na uku studio album, daidaici amfani da slogan Don’t Click Play a cikin hadin gwiwar da aka gina a kan daidaitacce reverse psychology.

A new website (dontclickplayonavamax.com) mimics a petition urging listeners not to engage with her music, a message cheekily echoed by a billboard in the outskirts of Coachella, flashing the same warning. The bold use of negative framing echoes successful, attention-grabbing tactics seen elsewhere, like defense-tech company Anduril's viral Don't Work Here'yar'uwan aiki, wanda aka amfani da alamu don saukewa ga wani takaddun sha'awar da saukewa a kan al'amari.

Kama da abokan ciniki suna daban-daban, da core psychological sha'awa ne m: yi amfani da sha'awar da sha'awar. Yana da m marketing twist daga Max: "signing" da faux sha'awar rarraba wani 27 seconds kafar da album na farko singa, "Lovin Myself." A gaban da na'urorin sha'awar ga pre-save da streams, Max rarraba da rubutu, samar da wani iska na ban sha'awar. A sha'awar rufe sauri: shi yi imani a cikin sabon music da yawa, shi za a iya jima'i game da abokan ciniki ba da shi cikakken.

Dangane a cikin wani mota, mai ban sha'awar, Max ya ce: "Na ba da ba da wani mutum, na son ni. Yana da shi game da ni - shi ne mai kyau ga ma'aikata. Kuma na san yadda za a ba da ni, na ba da wani taimako. Kowa, ba za a iya koyar da ni kamar yadda na so."

Wannan rufe tare da ƙarfi mai ban sha'awa a cikin duniya hits "Sweet but Psycho" da kuma feminist sword-and-scepter ikon "Kings & Queens," a kan wani track da Billboard ya gabatar da "unofficial Pride anthem" a cikin 2020. tare da "Lovin Myself," Max ma'aikata da ƙaunar da ke daidaita a cikin, ban sha'awa da ƙaunar da aka samu a cikin self-sufficiency. Wannan ƙaunar yana da kyau tare da sha'awar da ya gabatar da aikace-aikace don samar da music farko ga shi da kuma da sha'awa (the "

Ava Max ta kariya da aka daidaita da pop music al'amari. Born Amanda Koci, mai ban sha'awa mai ban sha'awa mai ban sha'awa mai ban sha'awa mai ban sha'awa mai ban sha'awa mai ban sha'awa mai ban sha'awa mai ban sha'awa mai ban sha'awa. "If I could put a song out every two weeks, I would... I just wanna give you pop music, and that's what I'm going to do," Stated a farkon 2023, ya ƙaddamar da kewaye don ƙirƙirƙirar aiki da yake har yanzu fiye da ƙirƙirƙirƙirar shirye-shirye.

Dangane da matsaloli da tsare-tsaren da aka samu tare da pop stardom a karshen kariya, Max ya zama mafi girma a kan ta music da kyau albarkatunsa. Yana da sha'awar da hankali da kuma tsaye tare da mashawarci, yana taimakawa da albarkatunsa, da kuma yana magana da muhimmanci na albarkatun a cikin albarkatunsa. Babu da ya yi da wani kyau curated image, shi yana da matsaloli don albarkatunsa da uplift da aka samu a cikin songs. "I ya kamata ka so da waɗannan ƙirƙirar albarkatunsa... kowane song... sun dace su don sauke ku ji mai kyau," She explained, highlighting wani core misali da ya yiwuwa don tafi da ta art da kuma ta jama'a da haɗari.

Maxi's playful suggestion not to "click play" ya zo, dukiya, daga wani yanki na ban sha'awa, mai ban sha'awa da tsari. Ya 2018 duniya shigar "Sweet but Psycho," takardun da ya fara a cikin stratosphere, ya zo kusa da ban mamaki 2 biliyan takardar sha'awa a Spotify (saka a kan 1,84 biliyan a kan Spring 2025). Wannan ya ƙunshi shi tare da wani daga cikin platform na mafi girma songs na dukan lokaci. Its ma'aikata, "Kings & Queens," recently crossed the coveted 1 billion stream threshold as well, giving Max two individual tracks in that elite club. Fan-favorite hits like "So Am I," "My Head & My Heart," and her massively successful Tiësto collaboration "The Motto" also boast hundreds of millions of streams each.

Her debut album, Heaven & Hell (2020), nuna wannan ban sha'awa, da ya karfafawa wani masana'antu 5 biliyan cumulative Spotify streams a kan dukan tsari. Wannan ayyuka ya sa shi a cikin tsanani, tare da blockbuster albums da masu zaman kansu kamar Dua Lipa, Olivia Rodrigo, da SZA. Beyond streaming, Heaven & Hell ya samu Platinum takardar shaida a Amurka da Gold a Birtaniya, zama m a kan No. 2 a UK Albums Chart.

The singles themselves have domined charts and airwaves worldwide. "Sweet but Psycho" ya zama #1 a cikin mahimmanci 22 kasashe da ya zama a cikin Top 10 a kan U.S. Billboard Hot 100, samun multi-platinum status a kowace duniya (kowane 4x Platinum a Amurka da Diamond a Faransa da Jamus). " Kings & Queens" ba kawai ƙirƙirar biliyan watsawa, amma kuma ya zama a kan U.S. Adult Top 40 radio chart da ya sami Double Platinum certification stateside.
da kuma samu Double Platinum takardun shaida stateside. ta biyu album, Diamonds & Dancefloors (2023), ya ƙarfafafa da ƙarfafafa da dancing-pop prowess yayin da samar da wani mafi m, "sad dance album" matsala da aka fara daga navigating heartbreak - ƙirƙirar ƙarfafa ta ƙarfafa a kasa da kasa da kuma a kan streaming playlists.

Kama Ava Max ta halitta don sayar da shirye-shiryen Don’t Click Play era, ya tashi wannan ban mamaki masana'antun kasuwanci tare da wani ban sha'awa da kuma kwarewa yanayin. The album na musamman masana'antun masana'antun da kuma ya ƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙ

Yar singa daga karshen 2025, "Lost Your Faith," yana da mafi kyau a cikin wannan al'amari. "Lost Your Faith ne wani al'amari da kuma al'amari," Ava explained a lokacin da ya rufe. "Akin a cikin ƙasƙanci, za ka sani da cewa za ka karkashin. Za ka ƙirƙirar da ku - ba a cikin abin da ka kasance, amma abin da aka ƙaunar, abin da aka ƙarƙatar da ƙaunarsa."

Tattaunawa da shi ne mai kyau tare da asali da ke ƙara daga Ava Max a yanzu. Ya nuna mafi kyau a kan ƙaunarsa fiye da ko da yaushe, har ila yau, ya ba da sha'awar da ke sha'awar da kuma yafi a kan daidaitawa da kuma daidaitawa tare da mataimakinsa. Don’t Click Play Stayes kamar yadda wani witty matsala da kuma mai ban sha'awa baƙin sha'awa - wani jima'i za a yi tare da music a kan kowane matsaloli, da kuma ba da sha'awa mai ban sha'awa.

Ta yaya abokan ciniki ya sauke play yanzu ko ya samu shi mai sauƙi, trajectory na Ava Max ne mai ban sha'awa: shi ne sha'awar tsanani mai ban sha'awar, ci gaba da sha'awar mai ban sha'awar, da kuma samar da ta pop stardom bisa ga hanyoyin da aka dace. A karshe, cewa tsanani, playful sha'awar zai iya kawai zama ta mafi ban mamaki hit ko da yaushe.