Will Sass Jipab il-Ġdid Singlu, "Fairweather Friends (feat. Nina Nesbitt)"
New York-based artist and producer Will Sass is back with another standout single, “Fairweather Friends” featuring the award-winning Scottish singer-songwriter Nina Nesbitt. Following his initial releases, “Into The Blue (feat. kamille)” and “Alicia (feat. Alvin Risk), Will continues to bolster his reputation as a boundary-pushing talent who crafts infectious, genre-blurring hits that stick with you long after the first listen.
Is-sinġlu ġdid tiegħu, "Fairweather Friends," huwa xhieda tal-talent eċċezzjonali ta' Will bħala produttur u kittieb ta' kanzunetti. Il-kanzunetta turi l-abbiltà tiegħu li joħloq mużika kompelling, u hekk ikompla jissaħħaħ il-pożizzjoni tiegħu bħala kollaboratur maħbub fost l-artisti tal-lum li huma l-aktar talentużi.
Co-written with Nina Nesbitt, “Fairweather Friends” is a bold, anthemic call-out to fleeting, shallow connections. From its opening line—“You loved me on the good days, and ran away when things got heavy”—the track dives headfirst into the painful reality of unreliable relationships. The empowering and instantly catchy chorus, “Saying fairweather to my fairweather friends, this is goodbye, I won’t see you again,” transforms the personal into the universal, delivering a cathartic message for anyone who’s ever had to let go of people who only stick around when it’s convenient. “Everyone has had this experience at some point in their lives where they decide it’s time to cut ties with fake friends,” Will says about the song’s relatable message.
Waqtu li kien għaddej jikteb ma' Will, Nina tesprimi, “Spontajt ħafna żmien jikteb ma' artisti li qed jiżviluppaw fl-aħħar sena u tnejn u nħobb ħafna xogħol ma' Will. Meta staqseni jekk nixtieq li nkun parti minn Fairweather Friends, kont pjuttost eċitata li nkun involuta waħda mill-ewwel ritratti tiegħu. Kont il-pjaċir li ktibt l-aħħar kanzon ta' Will, ‘Into The Blue,’ miegħu u Kamille, kif ukoll li nkun kantanta fuq din. Kellu storja ċara tal-fehma tiegħu dwar li kien jiġifieri 'Fairweather Friends' għalih, u allura huwa sabiħ li nkun nista' nieħu ħajja flimkien.”
Inspired by musical savants like Kevin Parker of Tame Impala, Kaytranada, and Mark Ronson, Will Sass blends genres effortlessly, creating a signature sound that’s both eclectic and cohesive. His mastery in engineering, production, and live performance infuses each track with a mix of technical precision and raw creativity. Through his songs, Will weaves powerful, thought-provoking lyrics into irresistibly catchy hooks, ensuring his music resonates long after the final note fades.
Matul l-aħħar sena, Will ħadem fil-studjo ma' artisti bħal Baltra, Otik, u Catching Cairo, u hekk ikompla jespandi r-reach kreattiv tiegħu. It-talenti diversi tiegħu bħala performer, produttur, u kittieb ta' kanzunetti jagħmluhom joħorġu bħala forza tiżviluppa fid-dinja tal-mużika. Magħruf għall-wirjiet tiegħu elettrifikanti, Will ħa l-udjenzi f'venji impressjonanti ta' New York bħal Brooklyn Mirage, Spring Place, Elsewhere, u Surf Lodge. Il-preżenza maġnetika tiegħu fuq il-palk u l-ħoss tiegħu li jħallat ġeneri kienu qed jagħmluhom jikseb postijiet jagħmel wirjiet ma' talenti innovattivi bħal Barry Can't Swim, shallou, u Amtrac.
Bi mijiet ta' kanzunetti mhux rilaxxati fl-arsenal tiegħu, flimkien mal-EP debutt tiegħu li qed jiġi u wirjiet li qed jiġu f'pajjiżi madwar id-dinja, Will huwa marid jieħu l-palk global b'qawwa. Żomm għajnejk fuq din il-stilla li qed tiżviluppa - huwa għadu kemm beda.
Aħna mhuwiex kumpanija tipika ta' pubbliċità mużikali. Ninażżnu kampanji li jħassu barra l-kaxxa billi nużaw kombinazzjoni ta' stampa tradizzjonali, media diġitali, podcasts, allinjament tal-marka, u attivazzjonijiet tal-midja soċjali. Billi nieħdu approċċ ta' 360 grad fuq ir-relazzjonijiet pubbliċi, Tallulah tgħin l-artisti jgħarrfu storja tagħhom.
