Ava Max’s new single “Lovin Myself,” produced by Pink Slip and co-written with Lilian Caputo and Scott Harris, debitē with a vibrant LA-shot video and her mantra—“The most important relationship I’ll ever have is the one I have with myself”—ahead of her album Don’t Click Play, out August 22.
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Ava Max’s new single “Lovin Myself,” produced by Pink Slip and co-written with Lilian Caputo and Scott Harris, debitē with a vibrant LA-shot video and her mantra—“The most important relationship I’ll ever have is the one I have with myself”—ahead of her album Don’t Click Play, out August 22.
Ava Max Unleashes Self-Love Anthem “Lovin Myself” with Empowering New Video
Ava Max’s new single “Lovin Myself,” produced by Pink Slip and co-written with Lilian Caputo and Scott Harris, debitē with a vibrant LA-shot video and her mantra—“The most important relationship I’ll ever have is the one I have with myself”—ahead of her album Don’t Click Play, out August 22.
Pop Dinamo izstāde Ava Max dropped “Lovin Myself,” her most candid single in years, accompanied by a vibrant music video that celebrates self-empowerment in full technicolor. Written by Max alongside hitmaker Pink Slip (Kyle Buckley), Lilian Caputo and Scott Harris Friedman, and produced by Pink Slip, the track is a breezy electropop declaration of independence.
"This song came from a moment when I finally realized I didn't need anyone else's validation to feel whole,” Ava told PopFiltr. “ I've been through a lof of phases in my career, highs, lows, public scrutiny, private growth, and through all of that, I started to understand that the most important releationship I'll ever have is the one I have with myself. The lyrics really sum up where I'm at emotionally and creatively right now."
From the opening seconds, which pair angelic harp motifs with a pastel-white stairwell, Ava establishes the video’s central theme: loving yourself above all else. Seated in delicate nude-colored shorts and lacy eye mask, she sips a custom “Maxxx Energy” (Electric Cherry) mocktail, its slogan cheekily urging fans to “Unleash Your Max in You.” It’s a tongue-in-cheek nod to self-care as fuel for confidence.
As the chorus kicks in, “I don’t need nobody, I’m lovin’ myself”, the scene shifts. Viewers spot Ava emerging from bed on that same rooftop, discarding a sleeping mask embroidered with “Ava Max sucks.” Her red “Heartbreak Survivor” tee visually underscores her lyric, “Heartbreak survivor, feeling lighter,” signaling a rebirth from others’ judgments.
A fiery billboard blasting her upcoming album Don’t Click Play (out August 22) literally ignites in the background, dramatizing her lyrical vow, “Tonight it’s all about me, yeah it’s good for my health”, with spectacular pyrotechnics. The moment feels prophetic: Ava is ready to seize her narrative.
When she slams the “Maxxx” play button on a retro record player, the action spills onto the streets of Los Angeles. Joined by a tight-knit crew, she stomps through crosswalks and alleyways, dancing with contagious energy. A subtle Easter egg: a passerby reading the May 2025 issue of “Maxxx News” watches the headline morph from “City Quietly Agrees: Everything Is Slightly Off” to “Wet, Hot American Dream” as Ava sashays by—an artful wink at her ability to rewrite the story in real time.
Midway, the action cuts to an old-school neon sign shop. Bathed in neon glow, Ava and her dancers spell out “I give myself butterflies” against a backdrop of blinking letters—each sign a literal reflection of self-admiration lyrics like “Look in the mirror, can’t resist you / I wanna kiss myself on the lips.”
“I had this moment where I looked out over the city and thought, ‘This is it, this is what freedom feels like,’” Ava recalls of the shoot for RollingStone. “That energy is what I want people to feel when they hear this song.”
The video closes where it began: on that pristine rooftop, now awash in sunset hues as Ava and her crew throw a joyous, liberated dance party.
With “Mīlēt sevi,” Ava Max has crafted a full-sensory manifesto: a song to boost your mood, a video packed with clever symbolism, and a rallying cry for anyone learning to put themselves first.
