Japan’s Music Industry Organization CEIPA And The TOYOTA Group Are Back in L.A. This Desember 1 & 2

‍

About ennichi ’25 presented by CEIPA × TOYOTA GROUP – “MUSIC WAY PROJECT”
The event combined two key programs: ennichi ’25 Japanese Music Experience LA, sing nyedhiyakake audiensi pengenalan immersive ing kekayaan musik Jepang, lan ennichi ’25 Japanese Music Industry Mixer, designed to showcase the potential of Japan’s music business to industry professionals in the United States. Through these two complementary approaches, the project aims to enhance the global recognition of Japanese music and promote its sustainable growth.

Event Overview
With the goal of fostering globally successful artists originating from Japan, this event marks the starting point of a broader initiative to elevate Japanese music into a new global standard. Additional live events are planned to be held in various regions around the world as the project continues to expand.

‍“ennichi ’25 Japanese Music Industry Mixer”
Date: Monday, Desember 1, 2025
Venue: JAPAN HOUSE Los Angeles
Theme: Exploring the New Chapter of Japanese Music from the Japan-U.S. Creative Scene
Panelists: Kyary Pamyu Pamyu, ☆Taku Takahashi (m-flo), Peyote Beats (ever.y inc.), 
Moderator: Jeff Miyahara ‍Organizer: CEIPA × TOYOTA GROUP “MUSIC WAY PROJECT” / The Japan External Trade Organization (JETRO) Los Angeles
Special Support by: Agency for Cultural Affairs, Government of Japan
Ing kolaborasi karo: Konsulat Umum Jepang ing Los Angeles / JAPAN HOUSE Los Angeles
Dukung dening: Ministry of Economy, Trade and Industry (METI) / The Japan Foundation, Los Angeles
Subsidized by JLOX+
Note: Invite-only; ditutup kanggo publik

“ennichi ’25 Japanese Music Experience LA”
Performers: Awich, f5ve, JP THE WAVY, PSYCHIC FEVER from EXILE TRIBE *In alphabetical order
Date: Tuesday, Desember 2, 2025 
Venue: Aurora Warehouse (1770 Baker Street, Los Angeles, CA 90012)
Attendance: Approx. 2,500 people
Food Vendors: Honda-Ya, Soma Suisan, Tenkatori, Tsukiji Gindaco, UMACHA
Games Festival Jepang: Super Ball Scooping, Yo-yo Fishing, Rubber Gold Fish Scooping, Face Painting
Sampun, kita duwe atraksi liyane ing ngendi sampeyan bisa nikmati atmosfer festival ‘ennichi’ Jepang, kayata pertunjukan drum taiko lan acara tuna-cutting saka Soma Suisan.
Website: https://www.ennichi.info/
Presented by: CEIPA × TOYOTA GROUP “MUSIC WAY PROJECT”
Special Support by: Agency for Cultural Affairs, Government of Japan
Supported by: Ministry of Economy, Trade and Industry (METI) / Consulate-General of Japan in Los Angeles / Japan External Trade Organization (JETRO) Los Angeles / The Japan Foundation, Los Angeles / JAPAN HOUSE Los Angeles
Subsidized by JLOX+

‍

ennichi ’25 Recap
Pada tanggal 1 Desember, dina sadurunge konser, CEIPA × TOYOTA GROUP “MUSIC WAY PROJECT,” kanthi kolaborasi karo JETRO Los Angeles, hosted the ennichi ’25 Japanese Music Industry Mixer, a conference designed to connect Japanese and U.S. music industry members. The event took place at JAPAN HOUSE Los Angeles with a major Hollywood film premiere happening next door, creating a quintessential Los Angeles backdrop. 

Welcome comments delivered by President Yuko Kaifu of JAPAN HOUSE Los Angeles. Key speeches were then given by Komisioner Shunichi Tokura saka Agensi kanggo Affairs Cultural kang uga minangka komposer lan produser sing dikenal, Executive Vice President Akiko Okumura of JETRO, and Shunsuke Muramatsu, Direktor Representative lan CEO Group of Sony Music Entertainment (Japan), who concurrently serves as CEO bisnis Sony Group, Chairman of Japan Culture and Entertainment Industry Promotion Association (CEIPA), and Presiden saka Recording Industry Association of Japan (RIAJ). Commissioner Tokura highlighted the importance of international coordination in bringing Japanese creative talent to global audiences. He also noted that the word “ennichi” carries the meaning of “destiny,” referring to encounters that are meant to happen, and expressed hope that the networking at the event would lead to meaningful future developments. 

Akiko Okumura, Wakil Presiden Eksekutif JETRO, ngetokake basis penggemar sing musik Jepang lan anime wis ana ing luar negeri, utamané ing Amérika Sarékat. Dheweke nyatakake pengharapan sing acara iki bakal ningkatake pengetahuan publik Amérika lan koneksi karo budaya pop Jepang. Chairman CEIPA Shunsuke Muramatsu banjur ngetokake komentar kanthi nyatakake yen proyek kasebut wiwit karo kepercayaan sing musik duwe kekuatan kanggo nyambungake wong-wong ing donya.

Konsultasi panel sing ditemokake déning Jeff Miyahara, sawijining produser musik sing kasedhiya ing industri musik Jepang, Korea, lan AS. Panelists kalebu Kyary Pamyu Pamyu, ⭐︎Taku Takahashi from m-flo, and Peyote Beats (ever.y inc.), each bringing their own perspective on building careers across boarders. Their conversation centered on finding opportunities in the American market, overcoming cultural and linguistic barriers, and developing sustainable international careers. 

Taku Takahashi ngobrol babagan pengalaman djing ing Anime Expo, acara budaya pop Jepang paling gedhe ing Amerika Serikat, lan nuduhake cara kesempatan iki ngluwihi potensial kuat kanggo musik Jepang ing pasar Amerika Serikat. Ngandhutaké yen akeh wong ing AS ngluwihi musik Jepang liwat anime, drama, utawa game, lan nglarisake yen performing ing acara-acara iki ndadekake kepungkuran enthusiasme audiences lokal.

Kyary Pamyu Pamyu reflected on her 2012 debut music video, which was released in full on YouTube despite the fact that Japanese labels rarely posted complete videos at the time. She recalled worrying that fans might stop buying CDs, but the global response became the catalyst for her world tour.

Peyote Beats, who has recently become so immersed in Japanese music that he joked he is even “obsessed with enka,” spoke about the natural creative exchange that occurs when working with J-Pop artists. He explained that Japanese and American musical influences blend organically during collaboration and that both sides inspire each other. However, he also pointed out that language barriers remain a significant challenge for global expansion.

The Desember 2 live event, ennichi ’25 Japanese Music Experience LA, ditemokake ing tempat ing gaya gudang industri sing ngluwihi pusat Los Angeles. Area ngluwihi diubah dadi ruang inspirasi festival, lengkap karo ikan yo-yo, yakitori, lan takoyaki stalls, lan unsur ennichi tradisional liyane sing nggawe lingkungan immersive. Kaben konser dimulai, acara taiko lan tunes-cutting ngenergi kerumunan karo tampilan langka sing nyenengake peserta lokal. penggemar respon enthusiastically kanggo kabeh pertunjukan dening</pfseg Awich, f5ve, JP THE WAVY, and PSYCHIC FEVER from EXILE TRIBE, nyedhiyakake visibilitas dhuwur saka musik Jepang antarane audiences AS.

Panggonan sing kuat lan basa Inggris ing segmen MC nyimpen atmosfer, utamané antarane para penggemar wanita. Ing tengah-tengah set, kamar iki dikumpulake ing lagu viral "Firetruck", sing wis ngluwihi 6.6 yuta view ing YouTube. Ing pungkasan pameran, PSYCHIC FEVER saka anggota EXILE TRIBE TSURUGI nggawe tampilan kejutan ing "Underground", nggabungake f5ve kanggo tarian sing disinkronisasi kanthi sempurna sing ngluwihi ketegasan ing panggonan uga luwih dhuwur. Ing total, padha nyedhiyakake dua belas lagu sing nyedhiyakake momen rising.</pegfs>

J.P. THE WAVY ndhuwur karo set standout sing nyedhiyakake bakat kang minangka rapper lan produser musik. Dheweke wis ngembangake panggero kreatif liwat kolaborasi karo seniman kontemporer utama Takashi Murakami lan liwat pengaruh sing kuat minangka ikon fashion. pengiriman tajam, ayat karismatik, lan skala dampaknya langsung terlihat, ngandhut impresyon kuat ing massa. Nalika set ndhuwur pungkasan, dheweke nglakoni remix saka "Tokyo Drift", track sing langsung dikenal kanggo akeh pendengaran Amérika Sarékat lan banget dikaitake karo gambar Tokyo ing budaya pop AS.

Awich banjur nglakoni panggung, langsung ngetokake audiensi kanthi kekuatan lan kedalaman emosi sing dadi salah siji saka suara paling penting ing hip hop Jepang. Sawise njaluk pengakuan internasional liwat penampilan ing Festival Coachella ing 2023, dheweke nyedhiyakake kinerja ekspresif lan dinamis. Ing MC, dheweke ngobrol kanthi jujur babagan latar belakang Okinawa, perasaan "cinta lan benci" kanggo Amérika, lan kesedhiyaan kanggo njaluk suami. "Aku nglakokake kanggo dua taun sanggeus dheweke ngluwihi," ngandika. "Tapi aku milih kanggo ngluwihi musik. Yen aku nggunakake iki, aku mau dadi nomer siji, lan aku nggunakake iku.

Piyambakipun ngluwihi tur AS sing sukses ing enam kutha ing Februari, grup iki dikenal kanggo video musik sing konsisten ngluwihi jutaan tonton ing YouTube - nanging dampak live-nya luwih saka apa-apa sing ditemokake ing layar. Set iki nggeser kanthi kecepatan lengkap saka track pembuka "SWISH DAT" menyang "Spark It Up", ngluwihi energi ing panggonan ing sesawi. Sawetara anggota wis nuduhake individualitas ing vokal, tarian, lan fashion, nyedhiyakake kinerja rasa vivid saka keragaman. Fans ing Los Angeles uga kaget nglakoni hit global viral "Just Like Dat feat. JP THE WAVY," sing wis akumulasi luwih saka 300 yuta tonton ing TikTok. Kanthi lagu sing visual banget, vocally polished, lan dibangun kanggo gerakan, grup iki

This year’s ennichi ’25 Japanese Music Experience LA kanggo sukses matsuri ’25 Ing awal Maret, sing nuduhake artis kalebu Ado lan YOASOBI. While matsuri ’25 showcased a wide range of styles, ennichi ’25 kanggo fokus ing hiphop lan dance pop lan nuduhake lineup karo akeh artis jinis, kanthi sukses nyedhiyakake keragaman ing musik Jepang kontemporer. Salah peserta ing umur 20 taun ngandika yen dheweke datang kanggo nonton salah sawijining artis nanging ditinggalake karo minat anyar ing wong-wong liyane lan ngarepake kanggo njalukake nalika dheweke pulang. Kanthi popularitas terus saka musik terkait anime, pengaruh berkembang saka City Pop, lan ngluwihi seniman Jepang ing panggonan global, penonton ing Amerika Serikat semakin njupuk musik Jepang. acara kayata ennichi ’25 demonstrate that momentum is accelerating and that the path for Japanese artists abroad continues to expand.

[ennichi ’25 Japanese Music Industry Mixer Photo Credits] 
Photo by YURI HASEGAWA

[ennichi ’25 Japanese Music Experience LA]
Awich, f5ve, JP THE WAVY, PSYCHIC FEVER from EXILE TRIBE
Photo by YURI HASEGAWA

CEIPA, diadegaké dening lima organisasi utama industri musik Jepang - Association of Recording Industry of Japan, Association of Music Enterprises of Japan, Federation of Music Producers of Japan, Association of Music Publishers of Japan, lan All Japan Concert and Live Entertainment Promoters - CEIPA uga ngatur MUSIC AWARDS JAPAN, sing dianakaké ing Kyoto, Jepang, ing Mei 2025. www.musicawardsjapan.com.

CEIPA × TOYOTA GROUP “MUSIC WAY PROJECT”
The market for entertainment content is expanding with lifestyle changes brought on by the COVID-19 pandemic and the rise of the streaming business, and Japanese culture is capturing international attention. As Japanese content continues to excite people around the world, CEIPA and the TOYOTA GROUP will co-create a pathway for young people who are pioneering the future of Japanese music to drive the fundamental globalization and sustainable growth of Japanese music: the MUSIC WAY PROJECT. The MUSIC WAY PROJECT will provide opportunities for young talent to thrive and make a greater impact under the slogan “Japanese music drives the world.”

​JETRO diorganisasi lan diwenehi dening Ministry of Economy, Trade and Industry (METI), jabatan saka pemerintah Jepang sing fokus ing pembangunan ekonomi lan industri liwat hiburan, inovasi, teknologi, lan investasi asing. JETRO saiki mbantu 76 kantor luar negeri ing 50 negara lan 48 kantor ing Jepang, kalebu kantor pusat Tokyo lan Osaka. www.jetro.go.jp/usa/about.html.