Rolling Stones' Logo Makes Its Way to FC Barcelona's Iconic Jersey.

A wani mataki wanda shi ne kamar wani Keith Richards guitar riff, FC Barcelona da The Rolling Stones ya sanar da samar da cewa za a rarraba a cikin duniya na music da kuma wasanni. The iconic Tongue and Lips logo na The Rolling Stones za a gyara Spotify logo a kan legendary FC Barcelona kit, a ruwan da shi ne kamar yadda wani al'umma da kuma wani kayan aiki. Wannan seismic shift a cikin branding za a rarraba a cikin El Clásico game da Real Madrid a watan Oktoba 28, kuma shi ne ba kawai wani rarraba. The logo za a kuma rarraba jersey na mata a cikin Liga F game da Sevilla a watan Nuwamba 5.

The daidaitacce shi ne ba tare da haske. The Rolling Stones ya sa na farko album na asali na 18 shekaru, "Hackney Diamonds," A watan Oktoba 20th, album aka yi a matsayin mataki na wannan samarwa, da yaushe da yaushewa a cikin band da aka ban mamaki a duniya. FC Barcelona, wani club wanda yana da tarihi da kuma duniya m, ya zama mataki ga Stones, wani band wanda ya yi a kowane ikonic yanki za ka iya sani, amma ba ya zama wani yanki - har yanzu.

Spotify, music streaming giant, ya yi amfani a matsayin abokan ciniki a cikin wannan ban mamaki kamfanoni. The kamfanin ya gabatar da wani "Matchday Playlist" ma'aikace-aikace na rock music, ciki har da, da gaskiya, wasu na Stones 'samar da lissafi. Yana da playlist da aka tsara don samun na'ura mai ban sha'awa, ko su ne a cikin stadium ko streaming game daga ma'aikace-aikace.

<pfseg id="0">Lalle ne ba tare da samarwa a cikin jerseys da playlists. A watan Oktoba 23, exclusive matchday jerseys editions aka sauke, samar da abokan ciniki wani matsaloli na wannan tarihin kamfanoni. The lifestyle collections ya ƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙirƙ

Tare da lambar club, wani musamman blaugrana edition na "Hackney Diamonds" da aka buga. Wannan shirye-shirye ya hada da album a vinyl, rubuta tare da Barça crest da Stones' Tongue and Lips logo, da kuma Barça retro jersey mai ban sha'awa da fashion na farko 1960s a lokacin da band da aka kafa.

The Rolling Stones ya gabatar da sha'awar su, ya ce, "We ne mai ban mamaki na kwallon kafa da kuma ya ji dadin cewa Spotify ya gabatar da logo Tongue & Lips don rage FC Barcelona shirt don rabo na sabon 'Hackney Diamonds' album na Stones. Mun sha'awar game da ma'aikata a kan yanar gizo da kuma ma'aikata a duniya."

Juli Guiu, Vice President na Marketing Area na FC Barcelona, ya faruwa da matsaloli, "Tare da biyu ikon - The Rolling Stones logo da Barça jersey - shi ne mai ban sha'awa ga 'yan mata a duniya. Music da football suna da wani musamman kamfanoni tare da mai tsawo a kan su."

Wannan kamfanoni ne fiye da wani marketing stunt; shi ne wani kwarewa, wani snapshot na kamar yadda music da kuma wasanni za su iya gudu tare da wani abu mafi girma fiye da cikakken sassa. Ko kana da wani masana'antu na Stones, Barça, ko biyu, wannan shi ne wani lokacin da za ku ji su.