Sabrina Carpenter Debuts the Scent of the Summer: "Cherry Baby"

Sabrina Carpenter has announced her latest venture into the fragrance world with the launch of her third perfume, "Cherry Baby." Business of Fashion was the first to break the news. This new fragrance will be available on July 25, 2024, in collaboration with Scent Beauty. Sabrina described "Cherry Baby" as a blend of playful and sophisticated elements, capturing the essence of a Cherry Cosmo or a Shirley Temple while maintaining a rich, authentic cherry scent. The packaging follows the trend of her previous fragrances, "Sweet Tooth" and "Caramel Dream," with a design resembling a chocolate bar, this time with a cherry-red lacquered finish.

Sabrina emphasized the importance of authenticity in her fragrances, stating that achieving a true cherry scent was challenging but essential to avoid any synthetic notes. This aligns with her broader creative ethos of maintaining authenticity across all her projects.

The fragrance will be sold on her dedicated website, starting at 2 pm PT on the launch day. Internal projections from Scent Beauty suggest that "Cherry Baby" is poised to break sales records, reflecting Sabrina's growing influence in the beauty industry alongside her success in music and entertainment​.