# Ava Max Unleashes Self-Love Anthem “Lovin Myself” with Empowering New Video Source: https://www.popfiltr.com/articles/ava-max-lovin-myself-anthem-with-empowering-new-video Language: en > May 29, 2025 Ava Max’s new single “Lovin Myself,” produced by Pink Slip and co-written with Lilian Caputo and Scott Harris, debuts with a vibrant LA-shot video and her mantra—“The most important relationship I’ll ever have is the one I have with myself”—ahead of her album Don’t Click Play, out August 22. --- ## Ava Max Unleashes Self-Love Anthem “Lovin Myself” with Empowering New Video Ava Max’s new single “Lovin Myself,” produced by Pink Slip and co-written with Lilian Caputo and Scott Harris, debuts with a vibrant LA-shot video and her mantra—“The most important relationship I’ll ever have is the one I have with myself”—ahead of her album Don’t Click Play, out August 22. [@avamax/YouTube](https://www.youtube.com/channel/UCOwgc8DswjoBMuuUU2ScPvQ) Pop dynamo [Ava Max](https://www.popfiltr.com/artist-profile/ava-max) dropped “Lovin Myself,” her most candid single in years, accompanied by a vibrant music video that celebrates self-empowerment in full technicolor. Written by [Max](https://www.popfiltr.com/artist-profile/ava-max) alongside hitmaker Pink Slip (Kyle Buckley), Lilian Caputo and Scott Harris Friedman, and produced by Pink Slip, the track is a breezy electropop declaration of independence. > "This song came from a moment when I finally realized I didn't need anyone else's validation to feel whole,” Ava told [PopFiltr](https://www.popfiltr.com/). “ I've been through a lof of phases in my career, highs, lows, public scrutiny, private growth, and through all of that, I started to understand that the most important releationship I'll ever have is the one I have with myself. The lyrics really sum up where I'm at emotionally and creatively right now." *Ava Max, "Lovin Myself", music video still* From the opening seconds, which pair angelic harp motifs with a pastel-white stairwell, Ava establishes the video’s central theme: loving yourself above all else. Seated in delicate nude-colored shorts and lacy eye mask, she sips a custom “Maxxx Energy” (Electric Cherry) mocktail, its slogan cheekily urging fans to “Unleash Your Max in You.” It’s a tongue-in-cheek nod to self-care as fuel for confidence. *Ava Max, "Lovin Myself", music video still* As the chorus kicks in, “I don’t need nobody, I’m lovin’ myself”, the scene shifts. Viewers spot Ava emerging from bed on that same rooftop, discarding a sleeping mask embroidered with “Ava Max sucks.” Her red “Heartbreak Survivor” tee visually underscores her lyric, “Heartbreak survivor, feeling lighter,” signaling a rebirth from others’ judgments. *Ava Max, "Lovin Myself", music video still* A fiery billboard blasting her upcoming album *Don’t Click Play* (out August 22) literally ignites in the background, dramatizing her lyrical vow, “Tonight it’s all about me, yeah it’s good for my health”, with spectacular pyrotechnics. The moment feels prophetic: Ava is ready to seize her narrative. *Ava Max, "Lovin Myself", music video still* When she slams the “Maxxx” play button on a retro record player, the action spills onto the streets of Los Angeles. Joined by a tight-knit crew, she stomps through crosswalks and alleyways, dancing with contagious energy. A subtle Easter egg: a passerby reading the May 2025 issue of “Maxxx News” watches the headline morph from “City Quietly Agrees: Everything Is Slightly Off” to “Wet, Hot American Dream” as Ava sashays by—an artful wink at her ability to rewrite the story in real time. *Ava Max, "Lovin Myself", music video still* Midway, the action cuts to an old-school neon sign shop. Bathed in neon glow, [Ava](https://www.popfiltr.com/artist-profile/ava-max) and her dancers spell out “I give myself butterflies” against a backdrop of blinking letters—each sign a literal reflection of self-admiration lyrics like “Look in the mirror, can’t resist you / I wanna kiss myself on the lips.” *Ava Max, "Lovin Myself", music video still* > “I had this moment where I looked out over the city and thought, ‘This is it, this is what freedom feels like,’” Ava recalls of the shoot for [RollingStone](https://www.rollingstone.com/music/music-news/ava-max-lovin-me-single-video-dont-click-play-1235350258/). “That energy is what I want people to feel when they hear this song.” The video closes where it began: on that pristine rooftop, now awash in sunset hues as Ava and her crew throw a joyous, liberated dance party. With “[Lovin Myself](http://ava-max-dont-click-play-album-lovin-myself-single-releaase/),” Ava Max has crafted a full-sensory manifesto: a song to boost your mood, a video packed with clever symbolism, and a rallying cry for anyone learning to put themselves first.